The Lew Hubbard Giants and the Lord of the Slums

The Oregon daily journal., May 31, 1914, Page 25, Image 25
The Oregon Daily Journal – May 31, 1914

There once was a time when Portland, Oregon was one of the most decadent places on Earth. To view it now one could never imagine the underbelly of a growing city, once vied for every illegal activity known to mankind in the early 1900’s. Gambling, prostitution, bootlegging, unsanctioned boxing, et. al,  were the daily staples of a Portland that men traveled near and far  — to indulge their darker side. Yes, —  it’s all true, and according to the Report of the Portland Vice Commission of 1913, commissioned by the Mayor and City Council, the investigation into hotels, apartments, rooming and lodging house showed that, out of 547 that were investigated for on going illegal activities, 431 of them were found to be immoral houses of ill repute.

This means that in 1913 in the city of Portland, there was a 78% chance of the men traveling to Portland, would be involved in some sort of illicit activity.

Houses of iniquity were quite common in early Portland. It was a place where betting and heavy drinking consumed one and all; where loose women and roguish men played, and bawdy houses were common sight. There has always been a certain amount of speculation as to the reasons why the Lew Hubbard Giants uniforms used dice decals to represent the player’s number on the back of their jerseys, and the reason their ball club’s location at 326 1/2 Couch Street,  was found deep in the heart of Old Town – Chinatown. These facts should clear up any suspicions why these choices were made.

Seven come Eleven‘ in this part of town was a way of life in the 1900’s.

Screen Shot 2020-02-15 at 2.48.56 AM
Lew Hubbard Giants Letterhead – 1912

Screen Shot 2020-02-15 at 2.52.47 AM
Screen Shot 2020-02-15 at 2.53.05 AM

This burgeoning community of 1900’s Portland was segregated by race in some instances, but that had little bearing on the illicit trade that took place all over early Portland. As for Lew Hubbard, AKA Horace Llewelyn Hubbard, any side gigs, from boxing to baseball, was supplemental income from his regular job as a mail clerk for the Board of Fire Underwriter Insurance Company.

The area in question, where the Lew Hubbard Giants operated in, where women like Rosie Copple and Blanche Rollo were frequently arrested for “vagrancy” AKA solictation, speaks to the seedy bars and back street alleyways that were seen in such movies as, “Eight Men Out”. The temperance movement had little impact on early Portland. It was a booze hound’s paradise. The West wasn’t always tamed, and early Portland reflected how rough and tumble life was in the West. It may be the reason that men like Charles “Swede” Risberg decided to open a bar in Weed, California after the infamous Chicago Black Sox scandal.

Old TownChinatown” in Portland was famous for many things, including the Lew Hubbard Giants base of operation; particularly Old Town’s network of underground tunnels, used for Shanghaiing the unsuspecting inebriated fellow by ne’er do wells, secret underground gambling establishments — where games of chance took place twenty-four seven around the clock, and also for the secret movement of the bootlegging trade — which brought in the outlawed substances from the mouth of the Columbia River that connected with the Willamette River.

Portland was Las Vegas before Las Vegas was conceived.

vice-map-legend-1913
Vice Map Legend – Report of the Portland Vice Commission – 1913

vice-map-with-google-map-overlay
Portland Vice Map Legend with Google Map overlay

326 NW Couch Street
326 Couch Street, Portland OR

1913 Couch Street Vice overlay
326 Couch Street, Portland OR – “Old TownChinatown” with Google Map overlay

This area was so popular with the ‘sporting crowd’, even Walter McCredie owned a billiard room, located at 128 1/2 6th Street (now Avenue), just two blocks from the boarding house that the Lew Hubbard Giants operated out of. “Judge” McCredie had a tremendous rapport with people of color, and he was more than likely connected with Lew Hubbard in some manner of sorts, using him as an ambassador when the Chicago American Giants barnstormed through Oregon, without ever revealing his involvement with Hubbard to the public. The Golden West Hotel was located at the corner of Broadway and Everett St., in the heart of this racially segregated community, not far from the Lew Hubbard Giants base of operation.

The Sunday Oregonian. (Portland, Ore.) 1881-current, July 10, 1910
The Sunday Oregonian – July 10, 1910

April 11, 1914-Chicago American Giants
Morning Oregonian – April 11, 1914

Oregon-1915 Chicago American Giants in Portland postcard
Chicago American Giants at the Golden West Hotel, Portland, Oregon, 1915

Screen Shot 2020-03-01 at 1.10.34 PM

John H. Wilson was a bit of a color character himself. As President and Treasure of the Lew Hubbard Giants AKA Colored Giants of Portland, Wilson held a tight grip on the club’s purse strings, which included all events that ran out of the club. His titles gave the Lew Hubbard Giants legitimacy, even though said legitimacy was limited to the world of African Americans in early, segregated Portland. He was Oregon’s Gus Greenlee of sorts, running rackets from this personal den of iniquity. He ran the “gentleman’s club” where the Lew Hubbard Giants held court. And, according to those in the know, Wilson was well connected with the mucky-mucks ‘downtown,’ whenever his establishment was rousted by the overly eager patrolmen. There was nothing Wilson wouldn’t lay a bet on, including his own freedom from incarceration.

In most cases, he was correct.

****John H. Wilson-Couch Street-Morning Oregonian. (Portland, Or.) 1861-1937, October 30, 1911
Morning Oregonian – October 30, 1911

Wilson was also a boxing promoter of questionable reputation, which included licensed and unlicensed boxers, promoting sanctioned and unsanctioned bouts. These questionable “scientific boxing” events often included Lew Hubbard, Bobby Evans, and Kid Espisito. Lew Hubbard fought under the name “Lou Hubbard”, and only had one “professional” bout in his lifetime, which lasted less than three rounds. Hubbard, his opponent Dick Rhoades — and the referee, all fell out of the ring and landed in the crowd, which some considered a street brawl. The fight between Hubbard and Rhodes was ruled  ‘no contest’.

***Lou Hubbard-Boxer-Oregon Athletic Club Smoker-Morning Oregonian. (Portland, Or.) 1861-1937, January 18, 1910
Morning Oregonian – January 18, 1910

***Lou Hubbard-Boxer-Foul Says Long And Quits fight-Hubbard and Rhoades-Morning Oregonian. (Portland, Or.) 1861-1937, January 22, 1910
Morning Oregonian – January 22, 1910

***Lou Hubbard-Boxer-The Sunday Oregonian. (Portland, Ore.) 1881-current, April 24, 1910
The Sunday Oregonian – April 24, 1910

By May of 1910, the match staged between Hubbard and Rhodes on Jan. 20th of that year, came under the scrutiny of the Portland’s Municipal Association Morals Commission, for more or less an exhibition of fisticuffs that turned in a violent brawl. The men who promoted the match, former Detective Patrick Maher and John T. Wilson would have to answer to charges of immorality and embezzlement, for staging “prize fights” where no prizes was ever offered to the winners of the events. Eventually, John T. Wilson was out of the picture and Maher and Hubbard were indicted for fraud.

***Hubbard And Wilson-Boxing-Morning Oregonian. (Portland, Or.) 1861-1937, May 07, 1910-i
***Hubbard And Wilson-Boxing-Morning Oregonian. (Portland, Or.) 1861-1937, May 07, 1910-ii
Morning Oregonian -May 7, 1910

***Lou Hubarrd-Boxer-The Sunday Oregonian. (Portland, Ore.) 1881-current, May 08, 1910-i
***Lou Hubarrd-Boxer-The Sunday Oregonian. (Portland, Ore.) 1881-current, May 08, 1910-ii
The Sunday Oregonian -May 8, 1910

***Lew M Hubbard-Boxing-The Sunday Oregonian. (Portland, Ore.) 1881-current, June 05, 1910-i
***Lew M Hubbard-Boxing-The Sunday Oregonian. (Portland, Ore.) 1881-current, June 05, 1910-ii
The Sunday Oregonian – June 5, 1910

Hubbard asked the judge to allow him to be tried in a separate trial, without all the others who had been indicted. The trial never took place that summer. It was a “test case”, the first of its kind in Portland and Hubbard made bail; but he was scapegoated every step of the way. The long and short of this story is this: crooked cops make crooked politicians, and Hubbard was caught in the middle between Maher and Wilson; for Hubbard was neither cop nor politician. This 1910 incident thrust Horace Llewelyn Hubbard into local fame as a burgeoning welterweight, and someone who knew his way around the boxing ring.

Screen Shot 2020-02-29 at 5.41.20 PM
Screen Shot 2020-02-29 at 5.40.52 PM
The Sunday Oregonian – May 1, 1910

What seemed like nothing more than a mediocre task of boxing performed for your dinner, then possibly ending up in jail for prize fighting at an unsanctioned event, catapulted Hubbard into the ranks of one of Oregon’s most undeniable sports figures. Who with this single act, used it as the platform for the creation of the Lew Hubbard Giants. This was the era of the “Great White Hope”, James J. Jeffries, and the man who would defeat him, Jack Johnson.

Sparing in front of a huge crowd with Commonwealth (British Empire) Heavyweight champion of the World, Tommy Burns, gave Hubbard community credibility.

***Lew Hubbard-Morning Oregonian. (Portland, Or.) 1861-1937, October 15, 1910
Morning Oregonian – October 15, 1910

Deemed “The Fight Of The Century” by every newspaper in America, the Jeffries vs. Johnson battle royale would be considered the ultimate boxing event in the world, because boxing, or fisticuffs was at the time considered “the sport of kings”. Betting on this particular fight set the tone for the nation, especially where race relations and money in boxing were concerned. This was true, even in Portland, where events were smaller, but a constant source of revenue.

Screen Shot 2020-02-19 at 11.59.34 AM
Morning Oregonian – July 4, 1910

Between the years 1910 and 1922, the Lew Hubbard Giants played baseball, respectively off and on, as a form of community ‘entertainment’, until 1914 when they actually got serious about league play and winning. In the beginning, they were limited in both skills and popularity. Yet, their games were a very important form of entertainment, for the rather small African American population in Oregon, eking out a meager living in Portland or rural areas, where there were few jobs for black people that could be accessed.

Oregon City enterprise. (Oregon City, Or.) 1891-194?, July 15, 1910
Oregon City Enterprise – July 15, 1910

Early in Oregon’s history,  Black Exclusion Law had set a tone for how Oregon would operate in relation to African American residents for over a century, — until February 24, 1959, when Oregon finally ratified the 15th Amendment. This predetermined societal attitudes about African Americans living in Oregon, predated the Civil War, when Oregon was still only a territory of the United States. This racial divide carried forward from 1844 on into the turn of the 20th century.

Old Town – Chinatown was a necessary component of Portland’s seedier activity, where men folk could blow off steam; illegally in some cases. Places like the Star Theater, where men could go and watch silent movies or witness burlesque shows, were a part of Old Town’s charm and scandalous behavior.

star_exterior-li
Star Theater -1911

When the Chicago American Giants traveled to Oregon in April of 1914, to play against rural teams, like the one in Medford, its not quite certain what Rube Foster’s expectations of a reception would be, — but starving to death was probably the last thing on his mind. Outside of Old Town – Chinatown, African Americans were sparse, and in some cases, almost nonexistent. The more rural the area was, the more chance a African American would encounter blatant, overt racism. This was not unusual, because Corvallis, Oregon, — home of Oregon State University, had once been a Confederate stronghold during the Civil War, when it was still called ‘Marysville‘.

By the 1920’s, Medford, Oregon would become the first Ku Klux Klan stronghold in Oregon, built on the concept of “One-Hundred Per Cent Americanism“. Also, between 1912 and 1916, a few of the Lew Hubbard Giants played for the Oakland Giants, Lynne-Stanley Giants and the Oak Leafs. The Oregon and California Express AKA the “Shasta Limited” rail route kept them connected, as many of them were also Pullman Porters. The ‘Shasta Limited’ also became the name of another African American baseball team; one that was well earned in all respects.

Claude Orpheus Couver, H. Smith, and Jimmy Claxton were among the three known to have ventured to the Bay Area.

H.Smith
H. Smith – 1912 Oakland Giants

H.Smith-ii
H. Smith – 1914 Lew Hubbard Giants

Comedy Keeps This Team On Toes-O.T.-4-16-1916-pg. 41
Oakland Tribune – April 12, 1916

Claxton, as the story goes, was a 1914 and 1915 favorite of the Lew Hubbard Giants, and a tremendous drawing card. Between Claxton, and second baseman, Hugh Harper, the Lew Hubbard Giants were an up and comer in the Bank League.

The Oregon daily journal., April 12, 1914, Page 23, Image 23
The Oregon Daily Journal – April 12, 1914

The Sunday Oregonian-September 6-1914
The Sunday Oregonian-September 6, 1914

The Oregon daily journal., June 14, 1914, Page 20, Image 20
The Oregon Daily Journal – June 14, 1914

Morning Oregonian. (Portland, Or.) 1861-1937, March 09, 1915
Morning Oregonian -March 9, 1915

In August of 1913, the land holdings in the name of Ivo Bligh, 8th Earl of Darnley, came under heavy scrutiny of the Portland Vice Commission, Although his name was never mentioned in the newspapers, Bligh’s legacy was well known all over the world. It seemed the world renowned cricketeer, was the owner of large swaths of land and buildings in the worse part of Portland. This Lord of  the Slums, Ivo Bligh, was best known for receiving “The Ashes” urn by a group of Melbourne women from Australia symbolizing “the ashes of English cricket”, where English cricket had once died — but Bligh an Co. took the ashes back to England, after defeating Australia in the Test series. The story of retrieving ‘the Urn’ is legendary, where to this day, Bligh’s feat is remembered in poem and song.

****John H. Wilson- Noble May Be Sued--326 Couch Street Ownership-Morning Oregonian. (Portland, Or.) 1861-1937, Aug. 26, 1913-i
****John H. Wilson- Noble May Be Sued--326 Couch Street Ownership-Morning Oregonian. (Portland, Or.) 1861-1937, Aug. 26, 1913-ii
Morning Oregonian -Aug. 26, 1913

English_cricket_team_1883
English Cricket Team of 1882

436px-Ashes_Urn_1921-i
The Ashes”  urn of Cricket – 1882

Ashes_song-i
The Ashes” song “Who’s On The Cricket Field” -1883

It’s not certain whether Bligh had any interest vested in baseball or boxing. It is certain that he had a vested interest in gambling and prostitution, as an absentee slum lord, who provided places of operation for these illicit occupations. There was no question as to his investments and the liquidation of his properties by the Wilder Bros. in 1920, years after the Tin Plate Ordinance took effect in the North End. It became more difficult to make money in these areas, as the public turned against the income streams that built early Portland from the ground up.

***Tin Plate Ordinance-Dago Rosie at 328 Couch-The Sunday Oregonian. (Portland, Ore.) 1881-current, August 10, 1913
The Sunday Oregonian – August 10, 1913

***English Estate Liquidation-Wilder Bros.-The Sunday Oregonian. (Portland, Ore.) 1881-current, February 08, 1920
The Sunday Oregonian – February 8, 1920

As the Tin Plate Ordinance rooted itself in Portland’ underbelly, Hubbard turned to more legitimate sources of income.  In 1917, Fred J. McClear and Lew Hubbard became business partners in a dance school, and Hubbard put together a traveling jazz band, to play at functions — so their students could utilize the new found skills on the dance floor.

McClear’s main gig was a porter at Waldo BoglesGolden West Hotel Barbershop’, which specialized in the art of grooming with, “Physionomical Hairdressers, Facial Operators, Crainum Manipulators, and Capillary Abridgers and Skeemotis Operators“. How one sold one’s craft, … is how one was perceived by one’s clientele, — and by the world at large. A haircut, with a shave, or a scalp massage, or deep tissue massage, etc., just didn’t cut it in the 1900’s. This involved not just ‘good looks’, but defined one’s character as well.

It was something the well groomed man could not ignore.

The sales pitch was everything.

Screen Shot 2020-02-29 at 9.18.28 PM
Eastern Clackamas News – November 15, 1917

The Lew Hubbard Giants story is a complex one, where the club itself played in an era and area of the nation, — at a time when documentation of their involvement and exploits as purveyors of baseball, and the “Artistic Exponents Of The Great National Pastime” — as stated by their own words, — were limited to a blurbs here and there, in the sports section of Oregon’s local newspapers. Their story is so much larger than a ‘single member of the team’, whose image nets auction premium prices for a once lost and mow found Zeenut card. Sometimes, their story was less than flattering, and most times it was racially charged and virulently humiliating. Yet, their presence in the sport of baseball allowed others to take that trip out West, to Oregon’s ‘unwelcome territory’. The Lew Hubbard Giants connection to the Negro Leagues steps far beyond baseball, becoming a source for social camaraderie and fellowship among men of their day– as well as a safety net for those who dared brave barnstorming trips across the nation, for untold adventures in early Oregon.

Norman O. Houston: Lost and Found

Norman O. Houston, pictured at far right, with his teammates from the Shasta Giants baseball team
1912 Oakland Giants — In uniform– Top Row: Left to right: bench sitting: (1) Chet Bost, (2) Maisona, (3) H.Smith, (4)unknown, (5) Nelson Watson; Manager, (6)Durgan, (7) Richardson, (8) White, (9) Norman O. Houston — Bottom: Left to right: ground sitting: (10) Herb Clarke, (11) Hilary “Bullet” Meaddows (UCLA, Library Special Collections, Charles E. Young Research Library)

This photograph was located deep in the archives of the Golden State Mutual Life Insurance collection. It was an odd place to find a flawless image of the 1912 Oakland Giants. Access to such images, that are over 100 years old, of African American baseball teams, are very rare — and they are usually in very poor condition. Upon closer inspection, Norman O. Houston can been seen sitting to the far right in the top row.

Screen Shot 2020-02-10 at 5.15.27 PM
Norman O. Houston

This Dead Ball era photo is one of a few that shows the Oakland Giants in their home uniforms, taken at the State League Park, which was once located at Grove Street and Fifty-Seventh Street, behind Idora Park. Today, it is where Children’s Hospital Oakland Research Institute sits, behind Dover Park, in the Bushrod neighborhood of North Oakland.

Screen Shot 2020-02-05 at 7.55.15 PM
San Francisco Call – February 27, 1909

Idora Park Oakland 1910
Idora Park – Oakland Public Library, 1910

The Freeeman-Hilary Meaddows 5-25-1912
The Freeeman – May, 25, 1912

From his humble beginnings, Houston was destined for greatness. Houston was born in San Jose, California to Oliver and Lillian Houston, and lived part of his childhood in the Lower Bottoms of West Oakland. The larger part of his youth was spent in the Brooklyn Township of Alameda county, which is now considered Oakland. His father, Oliver, was a Pullman Porter, and also worked as a waiter at the Hotel Vendome. The story goes, in Houston’s own words, that he was the “godson” of the Sparkling wine baron and “Champagne King of California”, Paul Masson, based on Masson’s relationship with Houston’s father.

Brooklyn Alameda County
Map of Oakland and Brooklyn – 1885

Hotel Vedome San Jose
Hotel Vendome – San Jose

After graduating from Oakland Technical High School, Huston went on to study Business Administration U.C. Berkeley. While attending U.C. Berkeley, Houston became one of the key outfielders for a string of African American baseball teams that left a Bay Area legacy, which led up to the founding of the West Coast Baseball Association. At the turn of the 20th Century, the Oakland Giants were not the first African American baseball team to step foot on the diamonds of the East Bay, West Bay, and Central Valley;  but historically, they were the most recognizable local African American team, and most widely accepted, that paved the way for other African American teams to follow.

Under the management of Nelson Watson, who gathered the best players in the East Bay, the Oakland Giants became a formidable team, that traveled throughout Northern California, with games scheduled through Spalding.

Dutch Ruether-Mill Valley Record, Volume 14, Number 37, 4 October 1912
Mill Valley Record – October 4, 1912

Dutch Ruether-Marin Journal, Volume 50, Number 41, 10 October 1912
Marin Journal – October 10, 1912

At the age of 19, playing for the Oakland Giants, Huston faced Walter “Dutch” Ruether in the batter’s box. “Dutch” was one month older than Houston, and born in Alameda, California, but spent his life in the West Bay. Ruether went on to play ten years of professional baseball, in both the National and American leagues. It was not uncommon, at that time, for an African American baseball team to play the foil to their opponents; the team to beat above all other teams, during the early part of the 20th Century. These type of race based contest created the largest gates, and were advertised accordingly. More often than not, winning or losing a game decided one’s fate, when it came to the return trip home — as well as an extended invitation to return to play another day.

As the Oakland Giants morphed into the Lynne-Stanley Giants, under the leadership of Chet Bost, winning became a way of staying in the public eye. Huston played outfield for Bost and Lynne Stanley from 1913 to 1914. The year 1915 remains a mystery, and the disappearance of the Lynne-Stanley Giants for one year ushered in their 1916 return as the Oak Leaf Club of Oakland, where Houston was once again seen playing the outfield with a large majority of the former Oakland Giants team.

1916_0213_oakland_giants

Oakland Tribune-Oak Leafs-2-13-1916-pg.30
Oakland Tribune – February 13, 1916

At the age of 24, Houston was drafted into the U.S. Army during World War I, where he became a “Regimental Personnel Adjutant”.

Norman Oliver Houston United States World War I Draft Registration Cards, 1917-1918-ii
Norman Oliver Houston – World War I Draft Registration Card

Portrait of Norman O. Houston in his World War I uniform
Portrait of Lt. Norman O. Houston in his World War I uniform

After the war had ended, Huston gave baseball one more shot, returning to play with so many others he had played with before, with the addition of a few new team members, like Carlisle Perry and Jimmy Claxton. At the age of 27, this would be the last baseball team that Houston would play with.

Shasta Giants 1919-20
Shasta Limiteds – Left to Right Top Row: (1) Owner Tod Graham, (2) Jimmy Claxton, (3) Norman O. Houston, (4) Goldie Davis, (5) Carlisle Perry, (6) Gene Cooper, (7) Chet Bost, and the (8) Trainer Green. Left to Right Bottom Row: (8) Fisher, (9) Eddie Jackson, (10) Hilary “Bullet” Meaddows, (11) Billy Woods, (12) Brown, and (13) Vaughns.

Unlike most African American baseball players whose history fades into anonymity, this single photograph of the 1912 Oakland Giants gives us a larger picture of Norman O. Houston’s life, which may have never had been connected before now. Leaving baseball to younger men, Houston pursued on the journey of creating the largest African American owned and operated insurance brokerage in the western United States, along with his partners, William Nickerson Jr. and George A. Beavers Jr. His experience as a clerk for the Board of Fire Underwriters before serving during World War I, led him to leave the Bay Area and head to the boom town called “1920’s Los Angeles“.

By 1920, 15,579 African Americans lived in Los Angeles. Twenty years later the City of Angeles had a Black population of 63,774, more than Denver, Oakland, San Francisco, and Seattle combined.“[1]

Black Los Angeles” was a gold mine of opportunity for the young Houston.

The Golden State Mutual Life Insurance Company, once the largest black-owned insurance company in the western United States, represented more to policy holders than a mere insurance company. They provided African Americans with life insurance, retirement plans, savings bonds, annuities and mortgages when white-owned banks would not lend to them. In part, they are responsible for the expansion of African American growth in the West, based on their ability to both lend and insure African American owned businesses and properties.

Golden State Mutual Life Insurance Company
Golden State Mutual Life Insurance Company – UCLA Library – 1925

Screen Shot 2020-01-07 at 4.32.22 PM
California Eagle – 1925

From its earliest beginnings, the founders of Golden State Mutual and their executives, documented the Company’s history and African Americans in California making history, using every form of known media, — including photography, recorded sound, moving images and films, and an array of artwork. At one time, Golden State Mutual maintained one of most extensive and comprehensive African American artwork collections in the United States, which was eventually sold off in 2007, just prior to the Great Recession of 2008, and near the close of its final days in 2009, — after an eighty-four year run, focusing on the African American community.

Executives from the Golden State Mutual Life Insurance Company and Reverend Ralph Abernathy-1964
Norman O. Houston with Rev. Ralph Abernathy (UCLA, Library Special Collections, Charles E. Young Research Library)

MLK and Houston-ii
Norman O. Houston with Martin Luther King Jr. (UCLA, Library Special Collections, Charles E. Young Research Library)

Los Angeles City Councilman Tom Bradley, Rev. Jesse Jackson, and Norman O. Houston-1969
Norman O. Houston with Tom Bradley and Jesse Jackson (UCLA, Library Special Collections, Charles E. Young Research Library)

Congressman Andrew Young and Norman O HoustonCongressman Andrew Young and Norman O. Houston (UCLA, Library Special Collections, Charles E. Young Research Library)

Jesse Owens visits the Home Office of the Golden State Mutual
Jesse Owens visits the Home Office of the Golden State Mutual – June 18 1935 (UCLA, Library Special Collections, Charles E. Young Research Library)

Norman O. Houston and Joe Louis-1945
Norman O. Houston and Joe Louis – 1945 (UCLA, Library Special Collections, Charles E. Young Research Library)

Lena Horne visits the Home Office of the Golden State Mutual Life
Lena Horne visits the Home Office of the Golden State Mutual – 1953 (UCLA, Library Special Collections, Charles E. Young Research Library)

Portrait of Norman O. Houston-ii

The amount of people connected to Norman O. Houston is so vast that all of them cannot be covered here. The same can said for his partners, William Nickerson Jr. and George A. Beavers Jr.

Norman O. Houston Park
Norman O. Houston Park Dedication – (UCLA, Library Special Collections, Charles E. Young Research Library)

We owe a debt of gratitude to those men who founded that company in the 1920s,” said Fergerson, who grew up in Watts. Golden State Mutual “was not only an insurance company. It was a social, political and historic institution that brought jobs and proper insurance to the black community.” [2]

Norman O. Huston Park-2

Neatly nestled on the edge of Baldwin Hills, is the Norman O. Houston Park, near Ladera Heights. The majority of people who gather there daily probably have no idea who Norman O. Huston was, or that he had a deep, endearing love of baseball; or that he was a native of Oakland, California. Houston rarely talked about his life and times in the world of baseball, or who he played with or against. Quiet, reserved and honorable, Norman O. Houston’s legacy of baseball lived on in every youth baseball team that the Golden State Mutual Life Insurance Company sponsored throughout its existence.


Personal Portrait of Norman O. Houston – KABC Radio 79 – April 30 1966

1) “On June 1, 1900, the first census of the 20th Century counted 2,131 Black Angelenos”, California African American Museum Staff writer, June 1, 2019

2) Lifsher, Marc:California regulators seize struggling insurer Golden State Mutual Life“, Los Angeles Times, Oct. 1, 2009